Business Cards, Not Just For The Corporate World
Why Musicians Should Use Business Cards
Business cards, we have all had them. A number people swear by them, others say “neh” and do away with them. Whatever type you are, I’m sure somebody’s handed you at some point. Or maybe you were like “sweet dude, I’m gonna call you straight away.” Either way, it probably got you thinking. You might have thought, “wow this person really comes ready.” I seriously doubt you thought, “heh, look this man, what a dinosaur, still uses business cards”
In this article, we’re going to have a look at a few things you can do with business cards to stand out amongst the sea of musicians out there, and why business cards for musicians still can be used now.
Okay, it’s kind of interesting that in 2018 we’re still talking about them. I mean, we are supposed to get hover-boards, flying cars, self-tying shoes, and time travel should be a thing of the past. Sorry, Marty, we are not there yet.
As the world becomes more and more digitized with things like SoundCloud, Spotify and Facebook it may feel like business cards for musicians are a bit old-fashioned. But are they really? Well, we’re humans, so it’s only natural that we like the human touch. Handing something that is tangible to another individual has much more of an effect as opposed to another ‘like’ or ‘follow’ on social media. In 2016 paper books made a 7% increase in earnings while eBooks made a reduction of 4%. A big attributor to this was adult coloring books and children preferring paper publications over a Kindle or iPad. What does this suggest? We do not like everything in our lives to be digital. We like things that have texture and we can hold in our hands. Digital can only get a little too sterile at times.
Forces You To Network
When you learn the knowledge of something for yourself, you take responsibility for it. Likewise, when you invest in something, you’re more inclined to use it. So it’s much easier to give it the old ‘oh tomorrow, tomorrow’ adage. It does not feel too good spending money on that New Year’s resolution exercise equipment for it to just sit there, collecting dust. But what happens when you actually use it and you begin to see results. You probably feel like a million bucks. Well, when you’ve spent money on some business cards, I bet you anything you feel pretty good once you start using them and begin meeting people. All the while placing you in the perfect mindset to get you off your ass and get to those networking events or build up the courage to speak to that individual that could make the difference.
Your basic setup should be quality stock (stock = type of paper). A wonderful 16pt newspaper or 38pt triple layered paper works superbly. Avoid basic, cookie-cutter designs or images.
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SoundCloud, Spotify, Facebook, or YouTube
Your website URL
Don’t overwhelm people with every single social media account you have. Provide the ones you use most and that best exemplify you.
Your card is a manifestation of your artistry to an extent. So it should speak for you. Are you a plain and boring person? Then your business card ought to be plain and boring. Are you a simple yet modern person? Then your business card should speak of that. Try things like colorful backgrounds, or follow the trends of contemporary art and try to incorporate that into your style. It does not have to stop there either. Why not have some humorous quotations or descriptions of your services? Do not just settle ‘guitar player’ or my favorite ‘pianist’. Just don’t overdo it.
Business cards are not the end all. When you’ve got them, you aren’t going to just begin booking outstanding gigs and getting more work (maybe you will). They are merely a way of having your information nicely placed on your prospect to take an interest into what you have to offer. Then, that will drive them to your site or demo reels. A good looking business card is only the first step, the rest is up to you…
How many of you musicians out there still use business cards? What are your thoughts about them while we move increasingly more into digitization. Do people actually care about tangibility? For my networking musicians, even if there were a site that helped musicians by taking out the frustration of designing business cards and other paper marketing, would you use it?