The Biggest Travel Trends for 2024 and 2025 (2024)

Unearthly beauty, hidden gems, and the endless allure of the path less trodden—the world of travel never ceases to captivate and inspire.

As travel boundaries gently dissolve, we find ourselves on the brink of a new era of exploration, punctuated by sustainable practices, exciting destinations, and innovative tour styles.

Dive in as we embark on a whirlwind tour of the globe's trending destinations, uncover emerging travel styles, and shed light on how you, the modern wanderer, can make the most of these unforgettable experiences in your upcoming adventures.

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Trending Destinations

1. Taiwan: Asia's Underrated Gem

In recent years, travelers in the know have begun to whisper reverently of an island that combines the rugged beauty of Hawaii with the rich culture of Asia. Taiwan, this undiscovered slice of paradise, is now poising itself as a nexus of sustainable travel and unparalleled natural wonders, earning the moniker, "The Hawaii of Asia."

Taiwan's burgeoning tourism scene is riding the waves of change towards sustainability and eco-tourism. Its reputation is bolstered by a high level of investment in cycling infrastructure, positioning itself as a premier biking destination. In fact, the island boasts over 5,000 kilometers of dedicated bike paths, leading you from pulsing metropolises, along dramatic coastlines, and into the heart of its verdant countryside. This infrastructure underlines the national commitment to eco-friendly transport and fuels a growing trend toward sustainable adventures among its visitors.

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Key attractions in Taiwan

  • Pedal through the bright green rice paddies and small indigenous communities of the East Rift Valley. These serene paths offer a window into the genuine warmth and rich culture of Taiwan's rural life.
  • Hike through Kenting National Park's coral formations and caves. This magnificent park gifts visitors with diverse terrain, from the striking cliffs and caves to hidden bays and rolling hills.
    Relax and rejuvenate in soothing hot springs. After a day full of adventure, soak in natural, mineral-rich hot springs, located all across Taiwan.
  • Sample the array of culinary delights at night markets and food stalls in Taiwan. From the succulent Pork Pepper Bun, the sweet and creamy Bubble Tea, the quintessential Beef Noodle Soup, the sizzling Oyster Omelette, and the refreshing Mango Shaved Ice.
  • Bike through the majestic Taroko Gorge. Fondly known as Taiwan's Grand Canyon, the Taroko Gorge offers cyclists an awe-inspiring grassland to bike and hike through, complemented by the stunning backdrop of marble cliffs, winding tunnels, and the roaring Liwu River.

Explore all of this and more on a Grasshopper bike tour in Taiwan, where each path uncovers a new page of the island’s compelling story.

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2. Sri Lanka: A Tapestry of Culture and Nature

Sri Lanka, fondly referred to as the "Pearl of the Indian Ocean," has recently gained international acclaim, earning a prestigious spot on TripAdvisor's Top Culture Destinations for 2024.

Sri Lanka beckons travelers worldwide with an intriguing palette of experiences that will satisfy all tastes, from nature lovers to cultural enthusiasts. Cloaked in mesmerizing landscapes that vary from sun-kissed beaches to mist-laden highland retreats, Sri Lanka is a wonderland waiting to be discovered. The island's experiences straddle the spectrum of leisurely relaxation at tranquil seaside locales to wildlife safaris, promising serenity, thrills, or both, to every visitor.

The island's cultural narrative, enriched by a history spanning over 2,500 years, is adorned with well-preserved archaeological treasures, many of which are lauded as UNESCO World Heritage Sites. Complementing these tangible landmarks of history are the vibrant cultural traditions that Sri Lankans celebrate, offering alluring spectacles of traditional dances, music, and art that serve as touching tributes to the island’s complex heritage.

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Key attractions in Sri Lanka

  • Step aboard the renowned Blue Train, traveling from Nuwara Eliya to Kandy. You'll be treated to awe-inspiring views of lush tea plantations, cascading waterfalls, and misty mountainsides—undeniably one of the world's most picturesque train journeys.
  • Pedal through the countryside of Sigiriya, leading you to the majestic Sigiriya Rock Fortress. This UNESCO World Heritage Site, steeped in history and natural beauty, is an unforgettable journey into Sri Lanka’s past.
  • Trek through the verdant landscapes of Horton Plains National Park and make your way to World's End for panoramic mountain vistas.
    Join a tour through a tea plantation, getting a firsthand look at the meticulous process of crafting Sri Lanka's world-renowned tea.
  • Hop on a Jeep and safari through one of Sri Lanka's national parks, known for its high concentration of diverse wildlife. Rated as some of the best safaris outside of Africa, the opportunity to spot elephants, leopards, wild boar, buffalo, and monkeys is undeniably thrilling.

Explore our Sri Lanka tours and set off on a journey that promises memories of a lifetime.

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3. Uzbekistan: A True Off the Beaten Path Destination

Uzbekistan, a captivating crossroad where history, culture, and geographic allure intertwine, is increasingly drawing the global travelers’ attention. An emerging trend in the world of travel is the pursuit of destinations rich in cultural heritage and raw natural beauty, and Uzbekistan perfectly fits this criterion.

As an illustrious chapter in the fabled Silk Road's narrative, Uzbekistan boasts an architectural legacy that drips with ornate beauty and resonates with tales from the past. Fondly restored in cities like Samarkand, Bukhara, and Khiva are the architectural masterpieces that mirror the creative wealth of the Timurid era and prior. The intricate madrasas, grand mosques, and mausoleums stitched into this centuries-old urban fabric are indeed beacons of cultural tourism.

On the heels of this rising allure, Lonely Planet has recognized Uzbekistan as a top destination for 2024, a testament to the country's burgeoning place on the global tourism stage.

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Key attractions in Uzbekistan

  • Journey into the chronicles of ancient trading empires as you explore the stunning, blue-topped mosques and madrasas in these historical cities in Samarkand and Bukhara.
  • Wander the vibrant bazaars in Bukhara, where artisans and craftspeople sell their beautifully made traditional wares.
  • Pay a visit to Parkent, where you can sample some of the country's wines. Yes, Uzbekistan wine!
  • Step off the typical tourist trail and venture into the remote, untouched beauty of Zaamin National Park. Top off your visit with a trip to the Solar Complex.
  • Discover the rustic landscapes near the Ortacheku Rocks and experience authentic Uzbek life with an overnight stay in a traditional yurt camp.

Discover the magic on our specially curated bike tour of Uzbekistan, and let the adventure begin!

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Pioneering Tour Styles: Self-Guided and Multi-Active

1. The Freedom of Self-Guided Bike Tours

Self-guided bike tours are a powerful blend of personal freedom, flexibility, and hassle-free exploration. The concept allows you to ride door-to-door while designing your days, focusing on sites that align with your interests, free from a strict group schedule.

Moreover, instead of getting entangled in the nitty-gritty of logistics such as accommodation, luggage transfers, and route planning, all of these are taken care of, making the exploration experience seamless and relaxed.

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This travel approach facilitates total immersion in the local environment, encouraging authentic interactions with the culture and people. The integration of technology in the form of tour-based apps offers travelers access to GPS-guided maps, expert recommendations, and points of interest, significantly enhancing the quality and convenience of exploration.

With flexible departure dates and the freedom to choose who you want to travel with (be it pals, family, or solo), it's not difficult to understand why self-guided tours are becoming an increasingly popular trend in contemporary travel.

Intrigued? Browse our self-guided adventures or read further to find out if a self-guided bike tour is right for you.

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2. The Thrill of Multi-Active Adventures

Multi-active tours beckon all types of adventurers, from budding enthusiasts to seasoned adventure-seekers, offering a balanced blend of activities like cycling, hiking, kayaking, snorkeling, and more!

But why are travelers increasingly opting for these multi-faceted experiences?

The answer lies in the desire for immersion and connection to a country through a variety of different means. An experience where you can enjoy the natural highlights of a destination in multiple ways. It’s a far cry from a fly-and-flop beach vacation.

Remarkably, it's about the stories waiting to be discovered in each pedal, step, or paddle stroke — whether that's feeling the heartbeat of life along Vietnam's Mekong River by bike, hiking a volcanic crater in Japan, or slicing through the glassy surface of Koh Talu in Thailand with a kayak.

Multi-active tours offer an unrivaled, intimate connection to the environment, local culture, and oneself, making every journey as internally rewarding as it is externally breathtaking.

Explore our multi-active tours and forge your path packed with adventure, discovery, and an abundance of stories to share.

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Emerging Travel Preferences

1. Shoulder Season:

As the travel industry evolves, one trend has become increasingly clear: travelers are actively seeking ways to avoid the congested pathways leading to the world's most famous landmarks. A kind of self-managed answer to overtourism.

There's a growing fatigue with the overcrowded tourist hotspots, the long lines that snake around corners for a mere photo op, and the need to shoulder your way through bustling crowds. This shift in traveler sentiment is why many are now opting to embark on their journeys during the shoulder season—not only to sidestep peak season prices but also to explore regions that promise authentic experiences without the swarm of tourists.

Why Shoulder Season? The allure of shoulder season lies in more competitive prices and lower tourist density. From savings to scant crowds, it ensures that your travel experience is both budget-friendly and blissfully serene.

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2. Private Groups:

In recent years, an emerging trend has reshaped the landscape of travel: the surge in popularity of private group travel. This evolution in vacationing preferences can be traced back to a blend of desires for safety, exclusivity, and specifically tailored experiences that resonate on a personal level.

In a world still shadowing the aftermath of a global pandemic, the priority for many travelers is safety and connection to loved ones. Private group travel offers a comforting solution by allowing travelers to share their experiences with a selected circle—be it family, friends, or like-minded individuals—minimizing the uncertainties that come with group travel.

Unlike the one-size-fits-all approach of standard trips, private group travel thrives on privacy and customization. It can be tailored to the unique interests, pace, and preferences of the group, creating a journey that fits like a good pair of jeans, and feels more satisfying. Whether it's an adventure that spans several family generations, a fundraising event, or a reunion of friends eager to explore new horizons together, these private trips ensure the details align with the group's desires.

Discover how to turn your private group travel dream into reality by exploring our blog for the essential guide to planning your private group journey.

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3. Multi-Gen Travel:

In recent years, the allure of multi-generational travel has witnessed a remarkable rise, with families increasingly seeking to spend quality time together while exploring the wonders of the world. This growing trend of multi-gen trips highlights a deep desire for familial bonding across different ages, highlighting how travel can serve as a powerful catalyst for creating lasting memories.

For families with children, multi-gen travel presents an invaluable opportunity for hands-on learning. Immersing in diverse cultures, histories, and landscapes allows younger members to gain a broader perspective of the world, with the guidance and insight of their elder family members enriching the experience.

At the heart of multi-gen travel is the diversity of experiences that cater to every family member's interest and need. From taking a jeep safari in Sri Lanka and snorkeling in the crystal-clear waters of Taiwan to trekking to Ban Cong village in Vietnam, families can marvel at natural wonders, dive into cultural immersions, and savor leisure moments together.

These journeys not only bridge generational gaps but also knit a rich narrative of familial love and exploration that will be cherished for generations to come.

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4. Frontier Tourism:

In an age where the extraordinary becomes the norm and every corner of the globe seems touched by the wanderlust of the social media generation, a new trend emerges, gently steering the intrepid traveler towards the road less traveled. Frontier tourism embodies the spirit of discovery, trading crowded hotspots for the serene whispers of Earth's hidden wonders.

Embarking on a frontier tourism adventure might find you pedaling through Laos's untouched Luang Prabang mountain range, biking the culturally rich, yet often overlooked landscapes of Northern Thailand, or quietly exploring the serene, flooded forests of the Mekong in Cambodia, stepping into a world where travel is not just seen or done, but deeply felt.

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5. Slow Travel:

Slow travel is an invitation to immerse oneself deeply in the rhythms of a destination, savoring each moment and connection. It's about choosing to travel at a pace that allows every sense to awaken to the nuances of the environment and the community around you. This thoughtful approach to exploration emphasizes spending quality time in each location rather than rushing through a checklist of attractions.

Slow travel allows for meaningful interactions with local communities. Engaging with locals, participating in their traditions, and contributing to their economy in respectful ways fosters genuine connections and mutual understanding. It’s these encounters that transform a simple trip into a profound journey of personal and cultural discovery.

This conscientious approach minimizes the environmental footprint and supports local economies, making tourism a tool for positive impact rather than a passive experience.

Slow travel is not just a way of moving through space but a more profound engagement with the world. It's a commitment to being present, to nurturing an empathetic understanding of diverse cultures, and to celebrating the diversity of experiences our planet offers.

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Charting the Course of Tomorrow's Travels

As our exploration of trending destinations and emerging travel styles concludes, one underlying theme remains unmistakable: the vast, vibrant tapestry of the world is ripe for discovery. From Asia's hidden gems to the undiscovered paths of Uzbekistan, from the intimacy of private group travel to the depth of immersion offered by slow travel, the possibilities are truly boundless.

Here at Grasshopper Adventures, we're passionate about connecting you with these extraordinary experiences through our carefully curated tours. Whether you're craving the adventure of a multi-active journey or the tranquility of slow travel, we're here to guide you every pedal and step of the way.

The Biggest Travel Trends for 2024 and 2025 (2024)

FAQs

What is the trend in tourism in 2024? ›

Another tourism trend in 2024 is the wellness experience or fitness tourism experience. The COVID-19 pandemic has shifted tourist behavior towards a greater emphasis on mental health and spiritual experiences, resulting in the increasing popularity of wellness experience tourism.

What will travel look like in 2024? ›

"In 2024, travelers are gravitating away from over-packed itineraries and becoming more wellness conscientious while on the road,” Al-Masri says. Hilton's 2024 trend report, she points out, found the No. 1 reason people want to travel in 2024 is to rest and recharge.

What are the social media trends for travel in 2024? ›

Top Social Media Trends in 2024 for the Travel Industry

According to a recent report, interactive content such as 360-degree photos, live streaming, and augmented reality tours have taken the centre stage in traveller engagement Strategies. Another towering trend is the rise of voice technology.

What is the multi generational travel trend in 2024? ›

Another increasingly popular travel trend in 2024 is multi-generational travel. Results show that 35 percent of families have a domestic or international trip planned with multiple generations (children, parents and grandparents, etc.).

What is the travel trend in 2025? ›

In 2025 expect tour buses to be less popular. There's a growing desire for travelers to see how local people really live in other countries. This is the basis of immersive travel. Such immersion can be achieved through homestays and local service projects led by community leaders.

What is tourism 2025? ›

Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.

Will travel grow in 2024? ›

Business travel is still expected to grow in 2024, albeit at a slower rate. Volume in the sector is expected to end the year at 95% of 2019 levels—up from 89% recovered in 2023. Slowing economic growth will hinder domestic business travel's recovery, with a full comeback in volume not expected until 2026.

What is the most popular nature destination for 2024? ›

Tripadvisor announced 'Tripadvisor's Traveler's Choice Awards-2024' in seven categories and placed Kathmandu on the first spot in list of natural destinations for the year 2024. Kathmandu is ranked number one among the top 10 natural destinations in the world.

Will travel slow down in 2024? ›

Skift Research believes the industry will return to normal, writes Head of Research Seth Borko. Skift Research said in its newly published 2024 Global Travel Outlook that revenue growth for the travel industry will likely decelerate. However, Borko writes the slowdown isn't a sign of weakness.

What is the fastest growing trend in the travel industry? ›

Business travel is booming, and it doesn't look like it will stop any time soon. Global business travel spending is expected to reach its pre-pandemic total of $1.4 trillion in 2024 and grow to nearly $1.8 trillion by 2027, according to a report from the Global Business Travel Association.

What will tourism look like in 2030? ›

“We will have mass and virtual tourism, which can be practiced in a lounge (at a lower cost) via the metaverse for example.” An immobile or almost immobile tourism, with limited human interaction. Space tourism, both physical and niche, will develop, motivated by the search for unspoiled places.

What will the tourist be doing in 2030? ›

The tourist of tomorrow will be better informed, have wider choice and be able to purchase holidays on demand, helped by technology such as the Internet, video on demand and online booking. Tourists' growing awareness of social and environmental issues leads to a conflict between conscience and the desire to travel.

What are the top three mega trends in travel? ›

Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

What generation is most likely to travel? ›

Thanks to their established careers, baby boomers have the resources to travel longer and more often. Here are the specifics: Baby boomers' vacations typically last a week or more, the longest of any generation (Expedia). Baby boomers take the most time to plan their trips, often booking months in advance (Expedia).

What are the travel trends for Gen Z? ›

There is a clear inclination towards direct booking. Millennials and Gen Z prefer direct online channels for flight bookings, with Gen Z showing a higher reliance on Online Travel Agencies (OTAs). There is also a tendency toward last-minute bookings and short-term and flexible travel planning.

What are the upcoming trends in tourism? ›

Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024,” says Ms. Sandra Carvao, director of market, Intelligence & competitiveness at World Tourism Organization (UNWTO).

What is the current trend in tourism? ›

Wellness travel is one of the fastest-growing tourism trends. A considerable number of hotels and resorts are taking the initiative and offering customers daily cognitive health scans, nutritious food options, and relaxing amenities.

What is the future prediction of tourism? ›

The Travel & Tourism market is projected to experience a significant increase in revenue in the coming years worldwide. By 2024, revenue is estimated to reach US$927.30bn and is projected to grow annually at a rate of 3.47%, resulting in a market volume of US$1,063.00bn by 2028.

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